Intellectual property is often the most important asset in any organization’s portfolio. Our lawyers have worked for leading Canadian brands: LCBO, AIR MILES®, Chapters and Royal LePage. We can ensure your organization establishes and protects your intellectual property, through copyright, trademark and moral rights protection, and ensure that your ongoing usage in marketing collateral, contests and customer relationship marketing continues to protect your property. We are knowledgeable and sensitive to the realities of marketing and advertising, and can help to maximize your brand profile.